Tag Archives: Coke

Rosalía Partnering with Coca Coca for Limited-Edition Flavor

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Rosalía is officially a (soda) pop queen…

The 30-year-old Spanish Grammy-winning singer/songwriter has a new collaboration dropping with Coca-Cola later this month.

RosaliaThe beverage giant and the multi-platinum selling singer teamed up for a limited-edition Coca-Cola Creations flavor as part of the Coke Move campaign.

Rosalía co-created the flavor, which serves up a unique twist on the classic taste, at the Coca-Cola headquarters in Georgia.

“I went to Atlanta, and tried a thousand flavors and chose aromas,” she told Billboard Español. “The whole process of getting to the flavor that you are looking for is a lot of fun.”

“I gave in to the flavors that awakened something in me,” she added. “The ones that made me close my eyes when I tasted them and that seemed more delicious to me. It reminds me a lot of coconut, my favorite fruit, and one that I have always eaten since I was little.”

The Coca-Cola collaboration includes an exclusive track, “Lie Like You Love Me,” which was released on January 27.

Meanwhile, the special-edition Coke cans and bottles channel Rosalía’s lively personality, with vibrant colors and doodles hand-drawn by the singer. Additionally, fans will be able to scan a QR code on the collectible Coca-Cola Move can or bottle to access the digital Coca-Cola Creations Hub featuring exclusive, behind-the-scenes content from the making of “LLYLM” and more.

“Transformation as a means of self-expression is powerful and resonant for today’s generation, and music is the universal language for transformation” said Oana Vlad, Senior Director, Global Strategy at The Coca-Cola Company. “Partnering with the inspirational and genre-defying Rosalía to bring to life our latest drop under Coca-Cola Creations has been a blast and has broken new ground for Coca-Cola Creations. We hope our collective fans will love this drink!”

Fans will also get a chance to bid on Rosalía memorabilia, including an autographed helmet, tour outfit, poster and other collectibles.

Proceeds from the auction will support the Antonio Gala Foundation, a non-profit based in Rosalía’s home country of Spain that provides residency scholarships to young creators.

The new Coca-Cola Move flavor, available in cans and bottles, will be released in the U.S and in Canada on February 20.

Coca-Cola previously collaborated with DJ Marshmello on a limited-edition flavor last year. Aside from the signature flavor and limited-edition drops, Coca-Cola offers Coke vanilla, Coke cherry and cherry vanilla.

Rosalía has a lot in the works. Besides the beverage collab, she will take the stage at Coachella, which kicks off April 14-16. This year’s festival will be headlined by Frank Ocean, Bad Bunny and BLACKPINK. Other names on the bill include Charlie XCX, Gorillaz, Burna Boy, The Chemical Brothers, Blondie, Becky G, Metro Boomin, Latto, Björk, Kali Uchis, Porter Robinson, Glorilla, Jai Paul and Jackson Wang.

Gomez Participating in Coca-Cola’s Share a Coke and a Song Campaign

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Selena Gomez is ready to share a Coke and a smile…

The 23-year-old half-Mexican American singer/actress, a self-confessed Coca-Cola fan, has joined the company’s new Share a Coke and a Song campaign.

Selena Gomez

“When you have somebody call you and it’s something that you’re obsessed with and they want to put your work [on it]? … That is so crazy. I was stoked,” Gomez says. “So yeah, [it was a] no-brainer for me. And I can’t wait. My nana is freaking out. She already requested all of the bottles to put all over the house.”

Lyrics from two of Gomez’s songs — “Love You Like a Love Song” and “Me & the Rhythm” — will be featured on packages of Coca-Cola products nationwide throughout the summer. The two tracks are among the 70-plus tunes that are part of the campaign.

Gomez says the brand is “iconic” and that she’s participating in the campaign because of a real love for Coca-Cola. “I try to be an authentic as possible with everything I do, so nothing is forced.”

Shazam has also teamed with Coca-Cola so consumers of the Share a Coke and a Song products can have a deeper interactive experience with the song and its performer.

“You actually can grab a Coke bottle and you put up the screen onto your Shazam app and then it comes up what the actual song is, which I think is insane,” says Gomez. “And then you can lip-sync and create these cool videos.” Those videos can then be tricked out with filters and add-ons, and shared on social media.

The Share a Coke and a Song promotion launched in April, and, in addition to lyrics from Gomez’s songs, features other memorable lyrics like “We Are the Champions,” “Put a little love in your heart,” “Always on my mind” and “Lean on me.”

 

Blacc Lends His Voice to Coca-Cola’s World Cup Anthem “The World is Ours”

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The world is Aloe Blacc’s… At least when it comes to the upcoming 2014 World Cup.

The 35-year-old Panamanian American singer-songwriter is adding a little soul to a new version of Coca-Cola’s World Cup anthem, a mash-up between the Coke campaign theme “The World is Ours” featuring David Correy and an original song by Blacc.

Aloe Blacc

Following his second appearance at Coachella this Friday (April 18), Blacc will join Correy in a performance of the song at L.A. Live on Saturday when the FIFA World Cup trophy tour makes its final stop in Los Angeles.

“A World Cup song in any capacity is a fantastic opportunity to share music with the entire world,” Blacc tells Billboard. “It’s a blessing for me, especially because it’s the kind of music I want to make, uplifting and inspirational. It just fit right, it made sense to get involved.”

Blacc, who appears on Avicii‘s “Wake Me Up” and has earned a  current Billboard Hot 100 Top 10 single “The Man,” brings his vocal muscle, melody and some new lyrics to Coke’s Brazilian-rooted, club-friendly soccer song.

More than twenty versions of the anthem have already been recorded by Correy, Brazilian percussionists Monoblanco and a team of international artists.

“The World is Ours by David Correy X Aloe Blacc,” available on Spotify and iTunes as a single, will be included on the official World Cup album, On Rhythm, One Love, due out May 12.

“The way I wanted to do it was to write my own song,” Blacc says of his contribution to the Coke anthem. “Something that felt a little bit more like me, that wasn’t too much of a dance song.”

Blacc’s album Lift Your Spirit, debuted and peaked at No. 4 on the Billboard 200 chart, and rose to No. 1 on the R&B Albums chart.  One track on Blacc’s album was produced by Rock Mafia, who produced “The World is Ours,” and provided Coke’s connection to Blacc.

“It was great to do a mash up between my song [“Hello World“] and David Correy’s song,” Blacc adds. “The message that I wanted to convey was oneness. I’ve been lucky enough to have my music accepted in countries all over the world. And everywhere I go I recognize music, sports entertainment being something that brings us all together. Football, soccer is something that makes us all one; its like a religion in a lot of places.”

Growing up in Orange County, where he was raised by his Panamanian parents, Blacc played soccer, in addition to learning the trumpet, and later, getting involved with hip hop.

“Almost all of the guys I went to school with played soccer in some form or fashion so it doesn’t escape anybody,” he says, adding that in his case, playing the sport was inevitable. “My Dad was the coach, I had to.”