Tag Archives: Christian Gutiérrez

Grupo Firme to Take Part in ‘Superstar Panel’ During Billboard Latin Music Week

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Grupo Firme will be taking part in this year’s Billboard Latin Music Week.

The Regional Mexican band will take part in one of the various superstar panels during the event, which will take place on September 26-30 at Miami’s Faena Forum.

Grupo FirmeFounded by Eduin Caz in Tijuana, Mexico, in 2013, Grupo Firme — which straddles the genres of banda and norteño — is comprised of Eduin’s brother Jhonny Caz, Abraham Hernández, Joaquín Ruiz, Christian Gutiérrez, José Rubio and Dylan Camacho.

Touring titans, in 2021, the band secured a historic booking at Los Angeles’ 20,000-capacity Staples Center as the first Latin act to perform the most shows in a single calendar year at the venue with seven sold-out concerts this summer. (The only other artist who has done more in one year is Adele, with eight performances in 2016.)

Grupo Firme joins the already announced star-studded lineup that includes Romeo Santos, Camilo, Chayanne, Ivy Queen, Nicky Jam, Eslabon Armado, Bizarrap, Blessd, Yahritza Y Su Esencia, Luis R. Conriquez, Ovy on the Drums, Kunno, and The Rivera Family.

More participants will be announced in the weeks leading up to the 2022 Latin Music Week. Registration is now open at BillboardLatinMusicWeek.com.

For 30 years, Billboard Latin Music Week has been the longest running and biggest Latin music industry gathering in the world. After a sold-out 2021 edition that featured Q&As with Daddy Yankee and Karol G, as well as show-stopping performances by Anitta, Rauw Alejandro, and Natti Natasha, the event returns, coinciding with Hispanic Heritage Month.

Billboard Latin Music Week will also coincide with the 2022 Billboard Latin Music Awards on Thursday, Sept. 29, in Miami. The Billboard Latin Music Awards will broadcast live on Telemundo, and will also broadcast simultaneously on the Spanish entertainment cable network, Universo, and throughout Latin America and the Caribbean on Telemundo Internacional.

Grupo Firme Signs with Creative Artists Agency (CAA)

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Grupo Firme is hoping to take Regional Mexican music to the global stage…

The Mexican band has signed with Creative Artists Agency (CAA) for worldwide representation in all areas.

Grupo FirmeThe L.A.-based agency also signed the regional Mexican group’s indie label, Music VIP.

News of the signing comes on the heels of Grupo Firme’s stadium tour across the U.S. with stops at L.A.’s Sofi Stadium, Metlife Stadium in New York, Atlanta’s Mercedes Benz Stadium and a final stop at Allegiant Stadium in Las Vegas for Mexican Independence Day weekend in September.

Grupo Firme — founded in Tijuana, Mexico, in 2013 — straddles the genres of banda and norteño and comprises brothers Eduin and Jhonny Caz, Abraham Hernández, Joaquín Ruiz, Christian Gutiérrez, José Rubio and Dylan Camacho.

Initially known for performing corridos, the group was catapulted into the mainstream in 2017 after signing a label and management deal with Music VIP.

Since then, the band — who won their first Latin Grammy last year with their album Nos Divertimos Logrando Lo Imposible — has achieved unprecedented success with many firsts under their belt, including making history by becoming the first banda ensemble to ever play at Coachella.

Additionally, on Billboard’s 2021 year-end Boxscore Charts, Grupo Firme landed at No. 23 in the Top 40 Tours chart after grossing $18 million from 19 shows thanks to their historic run at the Crypto.com Arena last year, when they helped relaunch the venue (then Staples Center) by playing its first concert in 513 days.

It also marked the beginning of the supergroup’s historic run at the arena with their first (of seven) full-capacity, sold-out show — making history as the Latin act to perform the most shows in a single calendar year at Staples (the only other artist who has done more is Adele, with eight in one calendar year).

Grupo Firme is managed by Isael Gutiérrez, founder of Music VIP. Management will continue to broker certain tour deals directly on their own.