Nicholas Gonzalez’s disaster continues…
NBC has renewed is disaster drama series La Brea for a sophomore run after the ratings success of the Natalie Zea-fronted thriller starring the 45-year-old Mexican American actor.
La Brea stars Gonzales, Zea, Eoin Macken, Jack Martin, Zyra Gorecki, Jon Seda, Chiké Okonkwo, Karina Logue, Veronica St. Clair, Rohan Mirchandaney, Nicholas Gonzalez, Lily Santiago, Chloe De Los Santos and Josh McKenzie.
The series is centered on a mother and son separated from father and daughter after a massive sinkhole mysteriously opens up in Los Angeles.
La Brea hails from writer David Appelbaum, who executive produces with Avi Nir, Alon Shtruzman, Peter Traugott, Rachel Kaplan, Steven Lilien, Bryan Wynbrandt and Ken Woodruff.
It is produced by Universal Television in association with Keshet Studios.
The show is the No 1 new show of the fall in the adults 18-49 demographic and NBC said that it had reached more than 47 million viewers across linear and digital platforms.
The pilot, which aired September 28, stands at a 3.6 in 18-49 and 19.8M viewers.
It has also become the best launch of any new NBC show on the network’s sister streamer Peacock and is the No. 3 new show of the season in total Live+3 viewers after NCIS: Hawai’i and FBI International.
Keshet Studios president Traugott says he was pleased with the amount of marketing support surrounding the show, which took a long time to make it to air as a result of the pandemic — it was in the middle of producing its pilot when Covid-19 hit and was picked up straight-to-series in January 2021.
“The only thing worse than a network not liking you show is that they love it so much that there’s that pressure. We have no control with the ratings,” he added. “NBC and Universal have been so supportive because La Brea has the potential to draw in audiences, and if they turn up, the pressure is on us to keep bringing them back.”
