Kenia Os is hoping to expand her musical reach…

The 24-year-old Mexican singer-songwriter, a rising Latin music pop star, has re-signed her recording deal with Sony Music Mexico and 5020 Records, the new Sony imprint based out of Miami.

“I’m thrilled to continue growing along with my label, Sony Music Mexico, and with 5020 Records to develop my career at an international level. I’m very excited about everything that’s coming,” said Os. The singer signed her new deal out of 5020’s offices in Miami.

In a Latin arena currently dominated by urban and regional Mexican music, Os has been an unlikely pop success, garnering over 5 million subscribers to her YouTube channel and currently has over 7 million listeners on Spotify. A sensation on TikTok, Os’ hit “Malas decisiones” generated over 8.4 million creations on the platforms.

Os (real name Kenia Guadalupe Flores Osuna) has released two albums on Sony, Cambios de Luna (2022) and K3 (2023), which was also released in vinyl format in Mexico. The former was accompanied by a short documentary that played successfully in movie theaters in Mexico.

“We’re very happy with what we’ve accomplished so far with Kenia, the new Mexican pop star,” said Roberto Lopez, president of Sony Music Mexico.

“Kenia is a unique artist, with an artistic and entrepreneurial vision,” said Rafael Arcaute, co president of 5020 Records. “We are inspired by her power and dedication to her career.”

“She’s an exceptional artist who combines talent, vision and professionalism,
added 5020 co president Bruno Duarte. “It’s an honor for us to extend this relationship.”

Os recently won three Premios Juventud, which are voted on by fans, including New female generation and Best Fandom. She also has multiple nominations to the MTV MIAW 2023 awards.