Snow Tha Product Signs Global Agreement with YMU’s Yvette Medina

Snow Tha Product is preparing for a global takeover…

The 36-year-old Mexican American rapper has entered a global agreement with Yvette Medina, the executive manager and head of Latin at YMU, an international artist management company.

Snow tha ProductBolstered by her relentless and rapid-fire vocal delivery, Snow Tha Product (real name Claudia Feliciano) is quickly establishing herself as a force in hip-hop. As a bilingual artist, she has collaborated with the likes of Snoop Dogg, Ty Dolla $ignNatanael Cano and Santa Fe Klan among others.   

“It has been hugely rewarding to be a part of this journey alongside Snow and continue to represent women in music and our culture,” Medina said in a statement shared with Billboard. “Snow is a fiercely independent trailblazer whose work ethic is unmatched, and together we are going to continue to amplify what she has achieved while expanding her global presence.”

To date, the San José, Calif.-born artist has released the EP Half Way There…Pt. 1 (2016) and full-length album To Anywhere (2022), and has achieved the top 20 of Billboard‘s Latin Digital Songs Sales chart. Her viral “Bzrp Music Sessions, Vol. 39” also landed her on the Billboard Global Excl. US chart. The song earned her a Latin Grammy nomination.

She has also demonstrated her acting skills in the Netflix series Queen of the South as the character Lil’ T.

In November 2023, Snow wrapped up a 32-city U.S. headline tour at the Palladium in Los Angeles and was also an opening act for Santa Fe Klan’s national tour. Last August, the wordsmith was named by Billboard Latin and Español as one of the most essential Spanish-speaking rappers of all time.

Snow Tha Product is currently nominated for New Artist Female at 2024’s Premio Lo Nuestro which will air Feb. 22 via Univision.

Bizarrap Named to Time Magazine’s 2023 Next Generation Leaders List

Bizarrap is leading the next generation through his music…

The 24-year-old Argentine DJ, producer and hitmaker has been named to Time magazine’s 2023 “Next Generation Leaders” list this week, which spotlights 10 global trendsetters and trailblazers.

Bizarrap, Bizarrap can usually be spotted in the background of his videos, back to the camera, shades obscuring his eyes, giving the floor—or, more accurately, the mic—to the artists he invites on the mega-popular YouTube music video series he started four years ago.

In an article titled “Viral Hitmaker Bizarrap Wants His Music to Speak for Itself,” Bizarrap—known for his fiery “BZRP Music Sessions” with Shakira, Nicky Jam, Quevedo and Nathy Peluso, to name a few—opened up to about the importance of people getting to know his music.

“I make music every day,” he told TIME. “I like thinking about ideas for my videos, making teasers. I’m always thinking about the next step.”

His numbers are impressive: 7.2 billion views on YouTube, 41.8 million monthly listeners on Spotify. Several of his videos and songs have hundreds of millions of views and streams. And Bizarrap, real name Gonzalo Julián Conde, has done it all without releasing an album.

 

But Bizarrap isn’t the only Latinx artist to be named to the list…

Rene Silva, a Brazilian journalist, is highlighted for launching his own newspaper covering the entire favela, as Brazil’s informal ­neighborhoods are known, at the age of 11.In 2005,

Silva persuaded teachers at his school in the Complexo de Alemão district to let him join the student newspaper—despite protests from older kids who thought he was too young. Within months he outgrew that gig, recruiting four other children to help him launch his own newspaper.

“I used to look through papers and I didn’t see the favela I knew represented,” he says. “The media only ever talked about drug trafficking, violence, death—so people from outside thought that’s all there is here.”

Eighteen years later, Voz  das Comunidades continues to chip away at those stereotypes. Now formally recognized as an NGO, it has 35 staff members who cover stories on culture, politics, sports, education, and problems of state neglect.

Click here to see the complete list.