Anitta is set to make National Football League history…
The 31-year-old Brazilian singer, songwriter, dancer, actress and occasional television host will perform during halftime at the NFL’s inaugural regular-season game in São Paulo, which marks a historic expansion of American football into South America.
Anitta, Brazil‘s own baile funk superstar, will kick off the halftime show.
Her performance is set to meld the vibrant spirit of Brazilian music with the exhilarating intensity of American football.
“I am incredibly excited to perform in São Paulo at the NFL’s first game in my home country of Brazil,” says Anitta. “Growing up here has completely shaped me as an artist and, of course, as a person. So it means everything to be able to bring fans around the world the excitement and joy of our amazing music and culture. It’s really a dream come true to be a part of this moment.”
The event is taking place September 6 at 8:15pm ET at the Arena Corinthians.
Steering Anitta’s presentation are NFL’s head of music, Seth Dudowsky, senior vice president of global event operations & production, Jon Barker, and director of event presentation & content, Tim Tubito, all in collaboration with Production Club.
“When we talked about artists that we wanted to work with, Anitta was at the top of that list,” explains Dudowsky. “We don’t want to come in and make this very American and Western. We want it to weave into the culture of the environment that we’re at,” adds Jon Barker.
Luísa Sonza, who was one of the talents honored at this year’s Billboard Women in Music Awards, will be responsible for singing the national anthem.
