Peso Pluma is getting mic’ed up…

The 25-year-old Mexican singer, rapper and songwriter, whose real name is Hassan Emilio Kabande Laija, is taking part in Billboard’s new web series Billboard Mic’d Up!

The first episode is an exclusive and immersive behind-the-scenes experience of Billboard chief content officer for Latin and Español Leila Cobo’s life during Billboard Latin Music Week, a notable event in the Latin music calendar. 

Viewers will gain access to intimate, unfiltered moments as Cobo interacts with some of the industry’s most prominent artists, including Peso Pluma, global sensation J Balvin, hip-hop icon Fat Joe, Thalía, María Becerra, and more throughout the week.

Mic’d Up features artist interactions and captures the excitement and energy of the various live shows and high-profile events from Billboard’s annual event celebrating Latin music.

A notable highlight from the clip is the prestigious Latin Power Players event night, which is part of Billboard‘s annual recognition of Latin executives.

In 2024, Peso Pluma’s manager George Prajin was honored with the executive of the year award for his significant contributions to the Latin music landscape and closing out the week with the celebration of Billboard Latin Week’s impressive 35th anniversary, marking a milestone that reflects the growth and evolution of Latin music over the years.

The unique format of Mic’d Up intends to offer viewers an in-depth and personal look at the inner workings of the Latin music industry, celebrating key highlights and pivotal moments that define this vibrant world. It promises to be a captivating journey through Cobo’s lens, illuminating both the glamour, humor and hard work behind the scenes of Latin music’s most significant events.