Tag Archives: Asani Swann

Carmelo Anthony’s ‘Creative 7’ to Produce Four-Part Docuseries “Seven” About the NBA All-Star

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Carmelo Anthony’s life is headed to the small screen…

The 38-year-old Puerto Rican professional basketball player has teamed up with Westbrook Studios and Falkon Entertainment on Seven, a four-part docuseries, which Anthony’s company Creative 7 will also produce.

Carmelo AnthonyNamed after Anthony’s signature jersey, Seven will chronicle the life and career of the 10-time NBA All-Star and entrepreneur, starting with his childhood, diving into the good, the bad, and sometimes ugly experiences and learnings that shaped him into the man and the athlete that he is today.

Seven promises to reveal the truth behind notable moments throughout Anthony’s career, many of which he has never spoken about publicly before. The series will also take an introspective look at his life and who he is today — at practice, after games, with his family — through the lens of what it means to be an athlete, a celebrity, and most importantly, a human being.

Anthony and his long-time business partner Asani Swann will executive produce the project via their Creative 7 production company alongside Terence Carter and Sahara Bushue for Westbrook Studios, and Dexton Deboree and Wondwossen Dikran on behalf of Falkon Entertainment.

“The biggest question everyone is probably thinking is – why now? Why choose this moment to tell my story? The short of it is I’ve spent enough time letting other people speak for me. It’s time for my truth,” said Anthony. “I look forward to viewers finally having the opportunity to hear about my journey in my own words. Westbrook Studios, Falkon Entertainment and my team at Creative 7 have been immensely supportive of my vision for this project and I am proud that we have been able to make this series a reality.”

Anthony’s career highlights to date include him being a three-time Olympic gold medalist, ninth on the NBA all-time scorer list and one of the NBA’s top 75 players in history. He has played for the Denver Nuggets, New York Nicks, Oklahoma City Thunder, Houston Rockets, Portland Trail Blazers and, most recently the Los Angeles Lakers.

Off the court, Anthony has been focused on his other brands, business ventures, and philanthropic efforts and he also has been a leading voice in the ongoing fight for social justice.

Carmelo Anthony Boards Animated Series “Lil’ Heroes,” Based on the NFT Collection

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Carmelo Anthony is having a hero(es) moment…

The 37-year-old professional basketball player and NBA superstar has joined the project Lil’ Heroes, an animated series based on the NFT collection, from Exile Content Studio and Spanish artist Edgar Plans.

Carmelo AnthonyAnthony and his producing partner and co-founder of his Creative 7 content company, Asani Swann, will executive produce the series and Anthony also will voice one of the characters in the series.

“We are overjoyed that Carmelo Anthony, a real superhero in today’s sports world, as well as Asani Swann and Creative 7, are coming aboard as our partners to executive produce the anticipated Lil’ Heroes TV series based on the successful NFT collection we launched earlier this year,” said Daniel Eilemberg, co-founder of Lil’ Heroes and Exile President of Content. “With Melo to voice one of the characters, it is sure to delight and attract fans everywhere to the series and hopefully to the Lil’ Heroes franchise.”

“We are excited to be partnering with Exile on what we believe is one of the most unique and innovative ideas for an animated series in a long time,” said Anthony. “At Creative 7, we are always looking to support dynamic projects like this that are reinvigorating the traditional content landscape. It’s an honor for me to be voicing one of the Lil’ Heroes and we can’t wait for everyone to see what’s in store for this project.”

“It’s been incredible to seek inspiration for a new ‘Lil Heroes’ character from a sports icon, and I’m thrilled to have been able to bring it to life through the design of a new, unique NFT,” said Plans. “It is gratifying to have Carmelo Anthony now join us for this artistic journey and help bring our ultimate vision to screens everywhere.”

For his participation, Anthony will get his own one-of-one Lil’ Heroes NFT designed for him by Plans.

Carmelo Anthony Launches Content Company ‘Creative7’

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Carmelo Anthony is getting creative…

The 36-year-old half-Puerto Rican professional baseball player, a 10-time NBA All-Star, and his longtime business partner Asani Swann have launched Creative7, a multi-platform content company that will develop and produce original, premium content spanning documentaries, scripted television, feature film, animation, podcasts, and more.Carmelo AnthonyAnthony and Swann’s goal? To champion the narratives and voices of the underserved and they are partnering with Will Packer, Plan B Entertainment on a limited narrative series, Hock Films, Shaun Redick and Yvette Yates on Jersey 4, based on a racial profiling case, and more.

The company has quietly produced and is currently producing a number of previously-announced projects as well, including Blood Brothers, a limited series in partnership with A+E Studios, Executive Producer Charles Murray, and Narrative Film Group that examines the friendship between two of the most dynamic and iconic figures in history: Muhammad Ali and Malcolm X; “Un Sueño Real”, a recently launched docuseries with HBO España, Exile Content Studio, and Newtral that gives an inside look at the women’s Real Madrid soccer team; and Universe, an IDA Award-winning documentary about Miles Davis’ protégé, Wallace Roney, who recently passed but lives on through his inspiring journey to uphold his mentor’s legacy and record The Universe Compositions.

“In addition to collaborating with legendary filmmakers and paramount creative minds in the industry, we are excited to also be working with and championing emerging talent who are positioned to be the next great generation of filmmakers,” said Swann. “At the core, our goal is to amplify unheard voices and groundbreaking stories that push the envelope and will leave a profound impact. As a Black woman, I am proud to co-found a company like Creative 7 that celebrates diversity and inclusion and will strive to push representation in this industry forward.”

Carmelo Anthony Executive-Producing “Blood Brothers” Limited Series About Muhammad Ali & Malcom X’s Friendship

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Carmelo Anthony continues to expand his empire beyond basketball…

A+E Studios has put in development Blood Brothers (working title), an eight-episode limited series based on the 2016 non-fiction book Blood Brothers: The Fatal Friendship Between Muhammad Ali and Malcolm X by historians Johnny Smith and Randy Roberts.

Carmelo Anthony in Stay Melo

The project hails from the 36-year-old Puerto Rican NBA star, writer-producer Charles Murray and Narrative Film Group.

Written by Murray, Blood Brothers is described as a unique examination of the friendship between two of our generation’s most prominent Black figures: Muhammad Ali, the future heavyweight champion of the world, and Malcolm X, the controversial public voice of the Nation of Islam. Beginning with Ali’s (then known as Cassius Clay) initial meeting and eventual bond with Malcolm X, the series will explore their personal lives and instantaneous friendship, as well as the relationship’s eventual demise due to America’s socio-political tensions and divisiveness within the Nation of Islam.

“A+E Studios is honored to tell this provocative, untold story of the bond between Muhammad Ali and Malcolm X,” said Barry Jossen, President and Head of A+E Studios, and Tana Jamieson, EVP, Creative Affairs, A+E Studios in a joint statement. “Under the thoughtful guidance of our dear friend Charles Murray and an extraordinary group of executive producers, the series will add to the legacies of these two icons who left an indelible imprint on America.”

Blood Brothers is an A+E Studios production. Murray serves as executive producer and showrunner through Raising Kane Films, along with Anthony and Asani Swann’s Creative 7.

“At Creative 7, we are passionate about sharing stories of remarkable individuals whose resilience and determination changed the course of history,” said Anthony and Swann, co-founders of Creative 7. “It’s an honor to be working with A+E Studios to tell the story of the complex bond between Muhammad Ali and Malcolm X, two civil rights leaders who had a lasting impact both in and beyond Black America. We believe this story has the power to resonate with audiences on a global scale and are excited to bring this unique and inspiring tale to life.”