Shakira is supporting quality early childhood development…

The 37-year-old Colombian singer-songwriter, former The Voice coach and philanthropist is helping President Barack Obama launch a new national campaign, Invest in US, promoting better programs for early childhood development and education.

The campaign, organized by the First Five Years fund and its philanthropic partners, was launched earlier this week at the White House Summit on Early Education.

Obama will call on celebrities, business leaders, philanthropists, advocates and public officials to help create and fund programs in local communities across America designed to help children from birth to age five.

Shakira recently participated in a Twitter Q&A with Secretary of Education Arne Duncan. The singer discussed her experiences with education since becoming a mother, her reasons behind joining the campaign and what she would change about the U.S. education system.

In addition to Shakira, the campaign also reatures the participation of John Legend, Julianne Moore and Jennifer Garner.

Shakira and the gang have all lent their voices to a series of PSAs that highlight individual programs already making a difference in Chicago, Utah, Virginia and West Virginia.

Shakira’s video, about Max, an educator in Utah, is available to watch below (she also recorded a version in Spanish.

According to a statement, dozens of corporations, foundations and nonprofits have already pledged to help raise awareness for Invest in US. Earlier this week, the White House announced over $1 billion in funding from the private and public sectors, which will mark the beginning of the campaign, and hopefully encourage others to invest as well.