Tag Archives: Anheuser-Busch

Maluma Releases Surprise New Single “Rumba (Puro Oro Anthem)” in Time for Earth Day

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Surprise! Maluma is back with brand new music…

The 27-year-old Colombian singer/songwriter has released the single “Rumba (Puro Oro Anthem),” and it arrives just in time for Earth Day and the approaching lazy days of summer.

Maluma, ELLE Magazine

The soulful, Caribbean-infused reggaeton track is in collaboration with Michelob Ultra Pure Gold to celebrate Earth Day (April 22) and the brand’s first-ever organic lager brewed with 100 percent renewable electricity from solar power.

“I’ve collaborated with some of the biggest artists in the world, but never before with a star that’s literally out of this world,” Maluma said in an official statement about the sun-powered beer. “I had so much fun partnering with Michelob Ultra Pure Gold to record this anthem and I love that it is in support of sustainability, which is a huge passion of mine. I really hope people enjoy ‘Rumba (Puro Oro Anthem)’ and join us in this celebration with a Pure Gold in hand.”

“Rumba” — co-produced by MadMusick (Giencarlos Rivera and Jonathan Rivera) and Edgar “Edge” Barrera — features the roaring sounds of the sun.

An official music video will be released on Thursday through Maluma’s YouTube channel.

“This Earth Day we look forward to celebrating our commitment together with our long-standing partner, Maluma, who shares in our passion for nature and sustainability,” said Ricardo Marques, vice president of Michelob Ultra.

In addition to solar power and reinforcing Anheuser-Busch‘s commitment to achieving its 2025 Sustainability Goals, the “brewer has been investing in other forms of renewable electricity, including wind, and recently announced that $100M of the company’s planned $1 billion investment over the next two years will go to sustainability initiatives,” Billboard has learned.

To further celebrate with fans, the beer brand and Maluma will be giving away limited-edition “Rumba (Puro Oro Anthem)” gold vinyl records to fans 21 and older on social media.

Chiquis Rivera Partners with Estrella Jalisco & Lyft to Promote Safe Cinco de Mayo

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Chiquis Rivera is offering Lyfts…

The 31-year-old Mexican American singer and beer brand Estrella Jalisco have partnered with Lyft to promote a safe Cinco de Mayo, the unofficial day of fiesta adopted as a national holiday in the U.S.

Chiquis Rivera

As part of the partnership, Estrella Jalisco will offer up to 10,000 discounted round-trip Lyft rides in the Los Angeles area on May 5 during peak hours (5 p.m. – 5 a.m.). The “Horas extras” singer and Estrella Jalisco kicked off the partnership at special event in East L.A. earlier this week.

“My values and cultural pride are aligned with Estrella Jalisco, and giving back to my community is at the core of my principles – especially when it comes to encouraging safe celebrations on one of the largest drinking holidays of the year,” Rivera said in a statement.

The singer added: “I’m not only proud to share my cultural heritage with Estrella Jalisco, but I am also proud to support a Mexican brew that takes a responsible approach to celebrating Cinco de Mayo.”

Chiquis Rivera

“We know that many beer lovers like to celebrate on Cinco de Mayo, and through our partnership with Lyft we’re able to help them celebrate the holiday responsibly,” Yonathan Bendesky, brand director for Anheuser-Busch, Mexican Imports, said.

In October, the Rivera family and Estrella Jalisco partnered for the Jenni Rivera hologram, which made its debut at the annual Day of the Dead event at Hollywood Forever Cemetery.

Fabolous to Perform at This Year’s Made in America Festival

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Fabolous is Made to order…

The 37-year-old half-Dominican American hip hop artist and “Make Me Better” singer will perform at this year’s Made in America Festival this September.

Fabolous

Produced by Live Nation and sponsored by Anheuser–Busch,the event features several stages that continuously host live music from a wide range of genres including hip hop, rock, pop, R&B, and EDM.

This year’s Made in America festival will take place on September 5 and 6 at the Benjamin Franklin Parkway in Philadelphia.

Headlined by Beyoncé and the Weeknd, the event will also include performances by Axwell & Ingrosso, J. Cole, Bassnectar, Modest Mouse, Death Cab for Cutie, Meek Mill, Big Sean, Future and more.

Click here to view the full lineup.

Maná to Support Its Upcoming Album with Montejo-Sponsored U.S. Tour

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Maná is ready to run north of the border…

The iconic Mexican rock band, consisting of vocalist/guitarist Fher Olvera, drummer Alex González, guitarist Sergio Vallín and bassist Juan Calleros, will embark on a U.S. tour in support of the group’s upcoming album this June with sponsorship from Mexican Montejo beer, according to brand representatives.

Maná

The announcement coincides with the release of Maná’s first single and video from their upcoming album. “Mi Verdad” is the band’s first collaboration with Shakira.

In addition to signing on for Maná’s nationwide tour, Montejo, a newcomer to the Mexican beer market in the U.S., will produce special promotions, including a sweepstakes to attend a private concert by the group in one of the brand’s breweries in Mexico.

“Montejo is a very authentic Mexican beer,” says Patricio Ferrara, director of marketing for Montejo, who says the brand aims to appeal to Spanish language-dominant Mexican consumers in the United States. “For us, it was a very natural partnership with Maná, who we consider to be the best and most authentic Mexican rock band.”

Montejo is produced in Oaxaca by Grupo Modelo and imported to the U.S. by Anheuser-Busch, which bought Grupo Modelo in 2013.

“Montejo is one of the few beers made in México and imported to the United States that doesn’t try to adopt an Anglo personality or try to change what it is,” said, Maná frontman Fher Olvera, who deemed the beer “delicious.”

“It’s important for us to feel the connection with our heritage and our fans, especially when we are traveling,” he added. “We can’t be more proud of having Montejo as our sponsor to help us celebrate our music with our fans in the United States.”

Ferrara said that the brand has made “a significant investment” into its partnership with Maná, set to raise awareness with its Latino target consumers at Maná’s sure to be sold-out concerts. Winners of four Grammy Awards and seven Latin Grammy Awards, Maná is the most successful Latin rock band in the U.S., and the world.

“The partnership will be the largest asset the brand leverages in 2015,” Ferrera said. Maná’s new album is expected in March.

The Mexican rock stars are also set to play the first Rock in Rio USA, taking place in Las Vegas in May.