Luis Vazquez Named to Billboard’s 21 Under 21 List

Luis Vazquez is one of the young ones to watch…

The 15-year-old Puerto Rican salsa singer has been named to Billboard’s 21 Under 21 list, which features a mix of young chart-toppers, TikTok stars-turned-artists and on-the-verge breakout acts, among many more making waves in the industry right now.

Luis Vázquez

Vazquez kicked off his music career at just 5 years old, having joined the musical group Los Bravitos de la Plena, founded by his musician father in Puerto Rico.

By 2019, Vazquez was discovered by artist manager Andy Martinez, who signed him to his label, JAK Entertainment, with a 360 deal. Earlier this year, Vazquez, whose biggest inspiration is Victor Manuelle, released “Tu Fan,” an urban-infused salsa track that highlights his crisp, dulcet vocals. “Tu Fan” scored Vazquez his first No. 1 on Billboard’s Tropical Airplay chart, making him the youngest soloist to arrive at the summit since the chart began in October 1994.

But Vazquez isn’t the only Latinx artist to make the list…

Lucia de la Garza, sister Mila de la Garza and their fellow The Linda Lindas members, Bela Salazar and Eloise Wong, have made the cut.

The Linda Lindas first played together in January 2018 (before they were officially a band) when Dum Dum Girls founder Kristin Kontrol had them accompany her at the Los Angeles Girlschool festival.

By April 2019, the Latinx and Asian American punk rockers had opened a one-off date for Bikini Kill. The group has since independently released its debut, self-titled EP; placed a synch in Amy Poehler’s February film Moxie; and in May — after going viral with its anti-intolerance hit “Racist, Sexist Boy” — sisters Lucia and Mila, cousin Eloise and friend Bela signed with Epitaph Records and made their late-night debut on Jimmy Kimmel Live!

Pedro Tovar Jr.Brian Tovar and Ulises Vázquez are also celebrating their place on the list…

Together they form Eslabon Armado.

Just six months after the band’s third album, Corta Venas, debuted at No. 1 on Billboard’s Regional Mexican Albums chart in January, the teenage band from Patterson, Calif., landed another chart-topper on the tally with Tu Veneno Mortal, Vol. 2. The 12-track set was the act’s fourth No. 1 in less than 13 months. With new member Ulises Vázquez now in tow, the trio — which won top Latin album artist of the year, duo or group at the 2021 Billboard Latin Music Awards — doesn’t plan to slow down.

“I have a new strategy for the remainder of the year: release music when people expect it least,” reveals group member Pedro Tovar. “I want to have that element of surprise like other mainstream artists have done.”

For the complete 21 Under 21 list, click here.

A committee of Billboard editors and reporters weighed a variety of factors in determining the 2021 21 Under 21 list, including, but not limited to, impact on consumer behavior, measured by metrics such as album and track sales, streaming volume (listed here as each artist’s career global total to date), social media impressions and radio/TV audiences reached; career trajectory; and overall impact in the industry, specifically during the past 12 months. Where required, record-label market share was consulted using MRC Data market share for album plus track-equivalent and stream-equivalent album consumption units. Unless otherwise noted, MRC Data is the source for sales/streaming data.

Yandel Partners with Rapetón Founder Angel “El Guru” Vera to Launch Talent Search Venture ‘Rapetón Approved’

Yandel is giving a hand up to the next generation…

The 43-year-old Puerto Rican reggaeton singer and record producer, whose real name is Llandel Veguilla Malavé, and Angel “El Guru” Vera, the founder of popular website and media brand Rapetón, have joined forces for a new venture called Rapetón Approved that will sign and promote up and coming acts.

Yandel

Rapetón Approved will sign new artists through Yandel’s label, Y Entertainment Records, and will help promote them via Rapetón’s platforms, including its website and YouTube channel.

Yandel is the latest among several Latin acts to launch or expand their label ventures in recent months. His longtime recording partner, Wisin, recently launched his own label with his manager, Walter Kolm.

Yandel, however, is partnering with a journalist, albeit one whose specialty is reggaeton and who has become a brand name within the genre.

“I’ve been following Angel’s growth for several years,” says Yandel. “I think he’s a natural A&R who truly wants to help new artists. I’m 100% convinced that with my record label, I can contribute to grow this Rapeton Approved, an idea Angel has been working on since 2016.”

Y Entertainment already has producers and artists signed to its roster, including Catalyna, Nesty and Izzy Guerra. However, the new Rapetón Approved will start from scratch in its search for talent, says Yandel’s manager, Andy Martínez, who helped piece the deal together.

Likewise, Rapetón will continue to function as it normally does, focused on covering the world of Latin urban music in general and the reggaeton in particular, where Guru is a widely respected fixture with a YouTube channel with over 900k subscribers.

“We are ready to support those who want to be successful in this industry and we’re doing it hand in hand with professionals who know their jobs,” added Guru. “There are no barriers to making dreams come true.”