Jared Leto has found his guilty pleasure…

Gucci has announced that the 43-year-old part-Spanish American Oscar-winning actor and the lead singer of Thirty Seconds to Mars is the new face of its Guilty fragrance.

Leto was previously the face of Hugo Boss Red, and looked quite conservative in those spots.

As the face of Gucci Guilty, Leto will be starring in a new campaign, which the Italian luxury house announced will be shot in Venice, Italy, under the creative direction of Gucci’s Alessandro Michele.

The brand’s most recent ads for the fragrance starred Evan Rachel Wood and Chris Evans.