Rosie Perez Appears in WarnerMedia’s COVID-19 Vaccine PSAs

Rosie Perez is helping to raise awareness about the COVD-19 vaccine…

WarnerMedia is debuting a number of coronavirus vaccine PSAs featuring stars from their series, including the 56-year-old Puerto Rican actress, choreographer and community activist.

Rosie Perez

The public service announcements were created in partnership with the Ad Council, in support of their ongoing COVID-19 Vaccine Education campaigns.

The “It’s Up To You” campaign will air across all WarnerMedia and AT&T-owned cable, digital, streaming and social platforms starting next week.

Meanwhile, the Ad Council will be sharing the PSAs across their own network of distribution platforms.

The PSAs were written and directed by the internal creative team at Warner Media’s 10th Street Studios, which previously created the “Mask Up America” campaign.

In support of COVID-19 safety precautions, each of the campaign’s videos, which include Dr. Sanjay Gupta and Daveed Diggs, was produced remotely.

“WarnerMedia is proud to work with the Ad Council to continue to grow awareness and drive vaccine adoption,” said Dennis Williams, Head of Corporate Social Responsibility, WarnerMedia. “Having Sanjay, Rosie, and Daveed help us create and build a conversation around getting vaccinated will not only inspire action, but also save lives.”

“We continue to be so grateful to the WarnerMedia team for their commitment to educating Americans on protecting themselves and their families from COVID-19,” added Heidi Arthur, Chief Campaign Development Officer, Ad Council. “We know that many Americans have questions about the vaccine, and are so thankful to Sanjay, Rosie, and Daveed for helping educate and inspire Americans to get the answers to their questions so they can make an informed choice about vaccination for themselves and for their families.”

Olmos Participates in Hispanic Scholarship Fund Campaign Aimed at Getting More Latinos Enrolled in College

Edward James Olmos is telling parents to stand and deliver when it comes to their children and their futures…

This Hispanic Heritage Month, the 67-year-old Mexican American actor is among the Latino celebrities making parents aware of the many resources available to help them send their kids to college.

Edward James Olmos

Olmos recorded a public service announcement (PSA) to encourage Hispanic parents to look into scholarships and planning tools for their children.

The campaign, launched by the Hispanic Scholarship Fund (HSF) and the Ad Council, aims to offer access to the resources Latino parents need to help their children prepare, plan, and pay for college.

Today, Hispanics make up 19 percent of college students from the ages of 18 to 24, a number that is up from 12 percent in 2008, according to the HSF.

The PSA campaign empowers parents to help their children navigate the college application process and access the resources and support needed to excel in their studies and graduate.

According to a 2009 Pew Hispanic Center survey, 88% of Latinos ages 16 and older agreed that a college degree is necessary to get ahead in life today, as compared to only 74% of all Americans ages 16 and older.

Other celebrities filming PSAs include CSI: Miami alum Adam Rodriguez and Univision co-anchors Jorge Ramos and María Elena Salinas.