Tag Archives: Activia

Shakira Releases Official Video for the World Cup Anthem “La La La (Brazil 2014)”

Posted on by
Reply

Shakira is having a World (Cup) of fun in her latest music video…

The 37-year-old Colombian superstar has released the official music video for “La La La (Brazil 2014)“, her new 2014 FIFA World Cup anthem.

Shakira

In the video, Shakira shows off her energetic dance moves in a black floor-length dress while a bunch of people play soccer.

To help her get the world moving, Shakira recruited some big names in soccer, including her boyfriend Gerard Pique, to make cameo appearances.

The “Hips Don’t Lie” singer’s beau flashes a big grin in the clip, happily singing a little part of the song alongside his Futbol Club Barcelona teammates including Cesc Fabregas, Lionel Messi and Neymar.

But Shakira’s son with Pique, Milan, steals the show with his apperance.

“La La La (Brazil 2014)”, featuring Brazilian musician Carlinhos Brown, is a World Cup-themed rework of her track called “Dare (La La La)” which appears in her recently released self-titled album Shakira.

Shakira partnered with Activia for the new version, saying, “With ‘La La La (Brazil 2014)’ we want to make a small contribution so that everybody knows about the outstanding work the World Food Programme is doing to fight hunger.”

Shakira previously recorded “Waka Waka (This Time for Africa),” the official song of the 2010 FIFA World Cup.

Shakira Reaches Global Partnership Agreement with Activia

Posted on by
Reply

Shakira has an activia new endorsement deal…

The 37-year-old Colombian superstar and The Voice coach has signed a global partnership with Activia to support its new “Dare to Feel Good” campaign.

Shakira

The campaign, which launches March 16, uses Shakira and her track “Dare (La la la)” to promote the yogurt company’s “Feeling good starts from the inside” tagline.

It features the singer-songwriter dancing in an enchanted forest.

This will be Activia’s first-ever integrated global communication campaign, encompassing over 50 countries. For Shakira, it will be the latest in a series of global partnerships, including her current deal with Oral-B and Crest 3D.

The Activia ad was filmed in Barcelona, where Shakira currently lives, and begins airing globally March 16.

The campaign was developed by Vinizius Young & Rubicam Barcelona, and directed by Jaume de Laiguana, who has previously worked with Shakira.

Beyond the spot, the campaign includes the launch of a new global website that will house exclusive campaign content.

Another Activia U.S. campaign, “Activia Tummies. Happy People,” features Reba McEntire, Laila Ali and health expert Travis Stork. The brand is no longer working with its longtime spokesperson, Jamie Lee Curtis.