Snow Tha Product is getting out the Latino vote… 

The 29-year-old Mexican-American hip hop recording artist’s politically driven track “Despierta (Wake Up)” has been named the official theme song for Voto Latino‘s new campaign “27 million,” which is aimed at Latino voters.

Along with influencers and activists including Dolores Huerta, Snow, whose real name is Claudia Feliciano, appears in the organization’s new video, which premiered on Friday (September 23), urging the 27 million eligible Latino voters in the U.S. to get registered and make their vote count in the upcoming November elections.

“For me, it’s important to be part of this campaign because young people need to wake up and worry about the future of our country,” Snow told Billboard exclusively. “People have been messing it up for years and it’s time for young people to fix it. Vote now, don’t complain later.”