Daddy Yankee is celebrating a career milestone…

The 39-year-old Puerto Rican reggaeton star will be honored with People En Español‘s 20th Anniversary Award at its annual festival during Hispanic Heritage Month.

Daddy Yankee will receive the special award to celebrate over two decades in the music industry — his first album, No Mercy, was released in 1995.

“His influence on our culture and on millions of people across the globe is emblematic of our brand’s mission to unite and inspire,” said People En Español‘s publisher, Monique Manso.

“Festival People en Español is a truly unparalleled experience in Hispanic culture,” Manso adds. “Celebrating the brand’s 20th anniversary during the culmination of Hispanic Heritage Month will make this a momentous occasion for our community.”

The fifth edition of the two-day festival, which falls this year on October 15 and 16, will feature music performances, meet-and-greets with Latin stars and panel discussions — all at the Jacob Javits Center in New York City.

Currently a judge on Telemundo‘s La Voz Kids, Yankee is also performing across the U.S. this summer with Don Omar on the pair’s Kingdom Tour.