Spiff TV has entered into a perfect Union…
The Latino music producer and video director, whose real name is Carlos Suarez, will be releasing his forthcoming urban compilation album The Union as part of a new deal with Sony Latin Music.
The producer/director/A&R — known for spearheading visuals like French Montana’s “No Shopping” video featuring Drake and working alongside rap heavyweights like Diddy and Rick Ross — will curate The Union, a project that will blend hip-hop, bachata, R&B and reggaeton.
“Throughout my journey with this album and singles, not everyone understood my vision or just found it complicated,” Spiff TV tells Billboard in a statement. “But Sony Latin Music understood it from the moment I walked into their offices and their entire team became passionate of bringing what we currently are as a merged culture. The Union will be a music model of infusing culture diversity.”
Adds Sony Latin president Nir Seroussi: “There have been many attempts to bring the two worlds together but no one has come close to what Spiff has accomplished. He’s a true visionary and we’re thrilled that he has chosen us as his partner on this groundbreaking project.”
In anticipation for the album, Spiff TV released his latest single “Just As I Am” on Tuesday featuring Prince Royce and Chris Brown. Fusing R&B and bachata, the track will be available on Prince Royce’s new record FIVE, dropping on Friday, Feb. 24.
A release date for The Union is yet to be announced.