Anhelo Reyes’ next role will bring plenty of cultural fusion…

The Latina television executive has been named VP Marketing at ABC and Univision‘s new network Fusion, which is aimed at young English-speaking Hispanics in the U.S.

Based in Miami, Reyes will oversee branding, marketing and promotions at Fusion, which is scheduled to launch in the second half of 2013.

Reyes most recently served as VP Strategic Property Planning and Marketing at Nickelodeon, where she worked on campaigns for series like SpongeBob SquarePants and Teenage Ninja Mutant Turtles.

She also has worked at the Recording Academy and the National Association of Hispanic Publications.