Rels B. has new representation…

The 29-year-old Spanish rapper, songwriter and music producer has signed with managers Federico Lauria and Pepo Ferradas, whose client list includes Nicki Nicole, Duki and Bizarrap (Lauria) and Camilo, Evaluna Montaner and Lali Esposito (Ferradas).

Lauria and Ferradas will co-manage the rising Spanish artist.

Longtime friends, Lauria (CEO of DalePlay) and Ferradas (CEO of FPM Entertainment) have collaborated in multiple tours and projects, but this marks the first time the two executives team up to jointly to work in developing an artist’s career.

Rels B, also known as Skinny Flakk, began recording as a rapper but has evolved into more R&B and urban/pop territory with highly relatable lyrics and memorable melodies.

To date, he has amassed 4.5 million subscribers on his YouTube channel and has 15.6 million monthly listeners on Spotify.

After scoring multiple hits in his native Spain, Lauria and Ferradas are making a concerted effort to focus on the U.S. Latin and Latin American markets. This summer, Rels B finished playing a 27-date tour of the U.S. and Latin America, and in August, he put out his first single, “Cómo dormiste?,” under Lauria and Ferradas’ management.

The track garnered Rels B his first top 10 on the Billboard Argentina charts and the music video has over 38 million YouTube views. He recently released the alt/pop-leaning “pa quererte.”

Lauria and Ferradas have long worked together in different projects, most recently in Esposito’s sold-out Argentina tour, which Lauria promoted, and includes a grand finale at Velez Stadium, with 45,000 tickets sold. Both men have also scored big management wins in the past 12 months, Lauria with Duki and Bizarrap, and Ferradas with Camilo and, prior to that, Nathy Peluso.

But this is the first time they formalize a management alliance. Rels B releases music under his own Flakk Records and Dale Play, Lauria’s label. He is signed for publishing with Sony Music Publishing.