Rauw Alejandro is on the hunt for new urban talent…
The 29-year-old Puerto Rican singer and rapper, known as the “King of Modern Reggaeton,” and fellow reggaeton star Yandel are among the Latin artists helping Netflix in their search for the next Latin urban music star in the reality competition series, La Firma.
The duo will be joined by Nicki Nicole and Lex Borrero as judges of the competition, while super-producer Tainy will serve as mentor and music producer/supervisor.
The search will take place across Latin America, the United States, and Spain.
In the series, viewers will follow the journeys of the selected artists as they head to Miami for the competition.
The winner will sign with talent incubator NEON16.
La Firma was created by Borrero, developed by Howard T. Owens and showrunner Nikki Boella, and produced by Propagate and NTERTAIN, which was founded by Borrero, Tommy Mottola, and Range Media Partners.
It’s a special signing for Nashy-Nashai… The aspiring Argentine artist has been declared the winner of Netflix’s La Firma, the streaming services first-ever Latin music competition show. La Firma starred Rauw Alejandro, Tainy, Nicki Nicole, Yandel and Lex Borrero. “The NEON16 team signs Nashy-Nashai for her performance on #LaFirmaNetflix, with…
Lex Borrero is expanding his entertainment empire… The Latino music executive and entrepreneur, the co-founder/CEO of Neon 16, has teamed up with Ntertain chairman Tommy Mottola to acquire Arro Media, a music marketing and social media agency that boasts a roster of clients like Adidas, Red Bull, the NFL, Xbox, Bacardi, The…
Rauw Alejandro is this year’s música urbano artist to beat… The nominees have been announced for this year’s Premios Tu Música Urbano, with the 30-year-old Puerto Rican singer leading the pack with 12 nods. Among Rauw Alejandro’s nominations, the “Beso” singer is up for Artist of the Year, Top Social…
The duo will be joined by Nicki Nicole and Lex Borrero as judges of the competition, while super-producer Tainy will serve as mentor and music producer/supervisor.
