Peso Pluma is ready to bring Regional Mexican music to the masses…
The 24-year-old Mexican Música Mexicana star will perform at the 2023 Billboard Music Awards, which will take place on Sunday, November 19.
Peso Pluma will perform “Rubicón,” a corrido — powered by prickly guitars — from his chart-topping album Génesis.
The performance will include a special guest appearance by boxing legend Mike Tyson, who is a self-declared Peso Pluma superfan. Over the summer, Tyson posted a video promoting Génesis, saying, “Ahhh, it’s my sh–!” when one of the songs starts playing.
Peso Pluma is a Billboard Music Awards first-time finalist, and is up for five total awards, including top new artist, top Latin artist, top Latin male artist and top Latin album for Génesis, which peaked at No. 3 on the Billboard 200 and spent 15 weeks at No. 1 on the Top Latin Albums chart, the most for a regional Mexican album.
He’s also a finalist in the top Latin song category with two entries there: “Ella Baila Sola” with Eslabon Armado and “La Bebe” with Yng Lvcas.
Peso Pluma was a top winner at October’s Billboard Latin Music Awards, taking home eight awards, including artist of the year, new.
Taylor Swift is the top finalist at the 2023 BBMAs with nods in 20 categories.
Bad Bunny and Peso Pluma are the top Latinx nominees (six each), with Eslabon Armado, Karol G and Selena Gomez coming in next (five each).
The 2023 Billboard Music Awards will have a first-of-its-kind collaboration with Spotify “Fans First,” which will bring fans up close and personal with their favorite artists. Performances and awards will roll out across the BBMAs and Billboard social channels, as well as via BBMAs.watch on Sunday, Nov. 19. Billboard Music Awards performers will be revealed daily on BBMAs social channels, starting today.