The 28-year-old Puerto Rican reggaeton and Latin trap singer has earned his 22nd Top 10 hit on Billboard’s Hot Latin Songs chart (dated June 6) as his collaboration with the Black Eyed Peas, “Mamacita,” rises 17-7.
“Mamacita” samples Madonna’s 1987 hit single “La Isla Bonita,” which reached No. 4 on the all-genre Billboard Hot 100 chart. As “La Isla Bonita” was co-written by Madonna, she also gets songwriting credit on “Mamacita.” In turn, “Mamacita” gives Madonna her first top 10 as a songwriter on Hot Latin Songs.
“Mamacita” rises on the strength of airplay and streaming activity: it logged 8 million in audience impressions (up 20%), earned in the week ending May 31, according to Nielsen Music/MRC Data. It also pushes 10-5 on the Latin Airplay chart.
Meanwhile, “Mamacita” drew 2.4 million in U.S. streams in the week ending May 28.
In addition to its Hot Latin Songs’ hike, “Mamacita” also rises 10-7 on the Latin Digital Song Sales chart thanks to an 11% boost in digital sales.
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