Nicky Jam is adding a little color to his resume…

The 43-year-old Puerto Rican and Dominican American urban singer-songwriter has been named the latest ambassador for Fat Joe’s  Rewind It 10 beard dye brand.

Nicky Jam’s dark brown beard dye coloring package is now available at CVS, Sally Beauty, Amazon and the Rewind It 10 website.  

“I’ve been coloring my beard for years and tried all the other brands, but nothing looks more natural than Rewind It 10,” said Nicky Jam in a statement. “I love Rewind It 10. Thank you to Fat Joe and the whole team at Rewind for the opportunity – let’s go.”

Nicky Jam joins a decorated lineup of Rewind It 10 ambassadors, including Kansas City Chiefs tight end Travis Kelce (who is dating Taylor Swift), DJ Khaled, model Tyson Beckford, Tank, television personality Brody Jenner, MMA fighter Stephen “Wonderboy” Thompson and more.

“Nicky Jam is truly a global icon in the music industry. He shattered the mold as a musician and now we’re proud to partner together to break new barriers in the hair and beard coloring industry,” Rewind It 10 co-founder Jeff Aronson added. “He embodies the essence of the product and is a perfect addition to our Rewind It 10 family to ensure we’re continuing to reach a wide-ranging array of consumers.”

On the music side, Nicky Jam released his Insomnio album in September, featuring Sean Paul, Ryan Castro, Eladio Carrión and more.

“I’m not going to be a singer for the rest of my life,” he told Billboard as part of his September cover story. “I think I’ll probably retire soon … Well, not retire. Singers never retire. You just tone it down.”