Natanael Cano is on the rise…

The Mexican singer and songwriter at the forefront of the 21st century trap corridos movement will be one of the featured speakers at this year’s LatinFest+ in Las Vegas. 

Cano, who recently released his album Mi Verdad, will be one of the panelists for the panel On the Rise — The New Generation of Urban Men and Women: A Candid Conversation.

In addition to Cano, who is ushering the trap-inspired corridosmovement, up-and-coming artists to take part in the panel include Argentine trap queen Cazzuand reggaetón crooner Sech.

The On the Rise panel will take place April 22 at Billboardand Telemundo‘s LatinFest+ in Las Vegas.

Other stars confirmed so far to participate at LatinFest+ include Ozuna, J Balvin, Rosaliaand Los Tigres del Norte. 

The inaugural Latinfest+also marks the 30th anniversary of Billboard’s Latin Music Conference, the longest-running and biggest Latin music gathering in the world. Latinfest+ will be an immersive, week-long experience for the Latin entertainment industry, artists, executives and fans and will include superstar conversations, industry panels and workshops, celebrity fireside chats, live concerts, fan experiences and live activations of some of Billboard’s most celebrated franchises, including Growing Up Latino.

The three-day music event culminates with the 2020 Billboard Latin Music Awards, which will air live April 23 on Telemundo.