Myke Towers is under new management…

The 29-year-old Puerto Rican rapper, singer and songwriter has signed a management deal with Brandon Silverstein’s S10 Entertainment.

The signing — in partnership with Orlando “Jova” Cepeda of One World Music and Jose “Tito” Reyes  of Casablanca Records — comes on the heels of Towers’ viral hit song “LALA,” which topped Spotify’s Top 50 Global chart and entered at No. 50 on Billboard‘s Hot Latin Songs chart dated July 15.

“Very excited to be joining Brandon and the S10 family,” Myke said in a statement. “Our visions are aligned and I think Brandon having a clear understanding of my artistic vision and the culture is a win. I am looking forward to continuing to expand globally and the success we have had with ‘LALA’ going #1 is just proof that there is no limit.”

With his latest album, La Vida Es Una, Towers captured his third straight top 10 on Billboard’s Top Latin Albums chart when it debuted at No. 9 on the ranking dated April 8. La Vida Es Una is preceded by Towers’ Easy Money Baby, which peaked at No. 1 on the tally in 2020, and Lyke Mike, his 2021 set that landed a No. 3 spot on the chart.

Myke joins an S10 roster that includes Normani, among other artists.

“S10 has enjoyed incredible success over the past few years and as proud as I am about that, I’m more excited about what we’re working on next,” added Silverstein, CEO and founder of S10. “With notable work in the pipeline for management and publishing, and new projects coming from records and film, I feel like we’re entering a creative renaissance. I’m thrilled to welcome Myke Towers and we’re excited to continue his expansion to new audiences globally.”