It’s a family affair for Marcello Hernandez… with a Regional Mexican twist.
The 26-year-old Cuban and Dominican American stand-up comedian, actor and Saturday Night Live cast member stars in Nissan’s upcoming Super Bowl commercial, appearing alongside the members of Grupo Frontera
The 60-second commercial released on Monday (February 5) features Hernandez retelling the riveting story about his unexpected, yet adventurous journey while test-driving the latest Nissan Pathfinder. Just as he hits the road, Hernandez gets calls from his abuela, sister and uncle asking him — and the Nissan salesperson as his co-pilot — to pick them up. So, they do.
“From the dealership to the mountains, desert and beach, Hernandez and the salesperson make their way through this epic adventure, the Pathfinder navigates various terrains while thrilling everyone across all generations of the family,” an official description of the ad reads.
As he’s telling this nail-biting story in a diner, Grupo Frontera pops up from a booth behind him and asks Hernandez to keep narrating his epic adventure. “Qué? No, sigue, sigue,” the group orders.
The ad will air on TelevisaUnivision on Sunday, February 11, as part of the network’s Super Bowl 2024 broadcast for Spanish-language viewers.
Univision will also broadcast a pre-kickoff performance — featuring a special performance by Puerto Rican star Myke Towers — presented by Nissan, which will air on Univision at 4:00 pm ET Sunday from the Caesars Palace in Las Vegas.
“At Nissan, we’re always looking for ways to deeply connect with our customers,” said Marisstella Marinkovic, chief marketing officer, Nissan USA, in a statement. “We’re using the nation’s biggest game day to air an in-language spot that reignites the love of Nissan among bicultural Latinos, who comprise many of our customers. From our partnership with TelevisaUnivision, to the Latino talent and the director we casted, we brought music and sports together to create a thrilling in-language and in-culture experience.”
“This is a significant moment for TelevisaUnivision, and we’re excited for Nissan to debut their Spanish-language creative to our audience,” added John Kozack, executive vice president of multimedia sales at TelevisaUnivision. “Latinos are an economic powerhouse, and this national stage provides the perfect opportunity for brands like Nissan to reach this fast-growing demographic – and further our goal of showcasing the value and importance of in-language and in-culture advertising to this consumer base.”