Maluma is getting’ in the fashion game…

The 26-year-old Colombian singer, who recently won his first MTV Video Music Awards moon person, has partnered with Michelob to release his Michelob ULTRA Pure Gold x Maluma apparel line.

To kick off the partnership, Maluma offered a livestream show on September 2, in Miami, where he donned some of the outfits from his new clothing collection.

“Nature is a key source of inspiration for my life, creative process and now, my new Michelob ULTRA Pure Gold x Maluma apparel line,” said Maluma. “This collaboration is the perfect expression of who I am as a person, and there’s no better way to launch the collection than with an epic end of summer concert, debuting my new hits in the backdrop of golden hour in Miami.”

The Maluma-inspired 12-piece collection features eco-friendly unisex basics that bring tropical ambiance to life by infusing photographer Will Nichols’ iconic palm tree prints paired with warm hues that resemble golden hour sunsets.

The ready-to-wear pieces will retail from $40 to $80, and are now available for pre-order on Maluma’s website.

Part of Pure Golden Hour Sessions by Michelob ULTRA Pure Gold, a new virtual concert series that takes place during sunset, the livestream aired on Maluma’s Facebook and across all of Michelob ULTRA’s social media platforms.

Watch Maluma’s livestream concert below: