Maluma has a handful of hits…
The 23-year-old Colombian singer-songwriter’s “Felices Los 4” has become his fifth top five hit on Billboard’s Hot Latin Songs chart (dated May 27), as the track jumps 7-5 in its third week on the multi-metric tally (which blends airplay, sales and streams).
The new track previews the singer’s upcoming album, X, due later this year.
Streaming powers the song, with 5 million streams logged in the tracking week ending May 11, according to Nielsen Music (up 26 percent).
Of its total, 47 percent stem from YouTube plays, due in part to its popular music video. Spotify leads on-demand audio streams, with 1.4 million clicks in the most recent week.
Elsewhere, “Felices” vaults 22-13 on the Latin Airplay chart, taking Greatest Gainer honors, hiking 44 percent to 8.4 million audience impressions (in the week ending May 14).
He first reached the top five in 2015 with “Borro Cassette,” his breakout U.S. hit, peaking at No. 3. His top five follow-up came in 2016 when “El Perdedor,” featuring Yandel, got to No. 4 (July 16), shortly thereafter matching the No. 4 peak as a feature on Ricky Martin’s “Vente Pa’ Ca” (October 15).
Maluma concurrently remains in the top five of Hot Latin Songs as a featured guest on Shakira’s “Chantaje” for a 25th consecutive week (it previously crowned the chart for 11 weeks). The two Colombian stars also teamed up on a new song, “Trap,” which will appear on Shakira’s forthcoming album, El Dorado, out May 12.