It’s a rich time for Los Dos Carnales…

The Mexican norteño group, founded by brothers Poncho Jr. and Imanol Quezada, take over the top spot on Billboard’s Regional Mexican Airplay chart as “Yo Soy Rico” lifts 3-1 on the November 20-dated chart.

The Quezada brothers capture their second leader and take the Greatest Gainer honor of the week thanks to a 49% gain in audience impressions, to 9.6 million, earned in the U.S. in the week ending November 14, according to MRC Data.

“’Yo Soy Rico’ has a special space in our repertoire; it’s a song that speaks about human prosperity, of how fortunate we are to have our family,” Imanol tells Billboard.

“Yo Soy Rico” follows Los Dos Carnales’ only other Regional Mexican Airplay leader: “El Envidioso” (September 5, 2020-dated list).

In between the brothers have placed two other top 10s: “Cabrón y Vago,” with El Fantasma (No. 7, ranking dated February 13) and “La Tóxica” (No. 3, July 17-dated survey).

“Yo Soy Rico’s” Regional Mexican Airplay success arrives a week after it vaulted at No. 10 on the overall Latin Airplay tally, where it rallies 10-2 on the current chart. It’s their first top 10 on the list.

It’s the week’s largest improvement among all of the 50-deep title chart.

Over on the all-metric Hot Latin Songs chart (a blend of airplay, digital sales and streams), “Rico” pushes 35-26 thanks to its radio gains, despite a 1% dip in streams.