Kid Cudi is expanding his empire…
The 36-year-old part-Mexican American rapper/singer and actor, who returned to the music scene last month with his first solo single in nearly four years, “Leader of the Delinquents,” has released a fashion tie-up to the track.
On Tuesday, Kid Cudi unveiled his new fashion collaboration with Virgil Abloh: a chic T-shirt featuring a sketch of the rapper by the Off-White founder and current Louis Vuitton artistic director with the name of the single emblazoned across the back.
In conjunction with the new merchandise, Kid Cudi also released the colorful lyric video for the track, which serves as the lead single for his first solo project since 2016’s Passion, Pain & Demon Slayin’.
Kid Cudi, born Scott Ramon Seguro Mescudi, has certainly had plenty to celebrate lately: Along with dropping “Leader of the Delinquents,” the rapper also notched his first No. 1 hit on the Billboard Hot 100 in late April thanks to the debut of “The Scotts,” his eponymous musical collaboration with Travis Scott.