John Leguizamo is maskingfor you help…
The 56-year-old Colombian actor/comedian is taking part in New York Governor Andrew M. Cuomo’s national “Mask Up America” education and awareness campaign.
With the COVID-19 pandemic spreading like wildfire in several states across the country, Cuomo’s campaign is urging all Americans to wear a mask while in public to help stop the spread of the virus.
Jane Rosenthal, producer and CEO Tribeca Enterprises, produced the series of spots with Academy Award-winning director Kathryn Bigelow.
In addition to Leguizamo, the list of participating A-listers includes Robert De Niro, Kaitlyn Dever, Jamie Foxx, Morgan Freeman, Anthony Mackie, Rosie Perez,Ellen Pompeoand Jeffrey Wright. The celebrities are using their voices and talent to promote the message and increase awareness.
“New Yorkers suffered gravely when this pandemic hit our state and as we see other states battle the surge of COVID-19, we want to be sure all Americans know what we know here – that it is essential to wear a mask in order to protect one another,” Governor Cuomo said. “We can only beat this virus if we are united as one, not divided by ideology or politics. In that spirit we worked with the best and most creative team to deliver this vital message in multiple ways and in different voices – I wear a mask to protect you and you wear a mask to protect me. It is simple as that. Mask Up America.”
The campaign includes a series of eight TV public service announcements. All of the PSAs will be available in partnership with the Ad Councilfor use by broadcast and digital media outlets. The PSAs will air in donated media time and space throughout the country.
The eight 30-second television spots include:
1. “You Have My Respect”
2. “Join the Battle”
3. “Come On, America”
4. “For the Love Of”
5. “An Easy Lift”, narrated by Jeffrey Wright
6. “Face Facts”
7. “It’s Your Shift”
8. “Show Some Love”
Several of the spots will be available in English and Spanish versions, and will also be available for radio.