J Balvin is the Pix(el) of the litter…

The 33-year-old Colombian reggaeton singer has partnered with Google Pixel 3 and YouTube Music for a new Spanish-language ad campaign.

It’s the first Spanish-language campaign, as well as the first to feature a Latin artist, for Google Pixel 3 and YouTube Music.

J Balvin is headlining the campaign, which was developed to celebrate Latin artists and their impact on global culture.

The ad depicts a day in the life of J Balvin as he uses his Google Pixel 3 to capture life’s extraordinary moments around his neighborhood and while he listens to YouTube Music for the perfect soundtrack.

The ad, shot in both Spanish and English, made its television debut during the Latin Grammys telecast.

The spot will run on Univision and other Spanish-language networks throughout the year.