J Balvin is ringing in a new era of music…

The 35-year-old Colombian singer took to the boxing ring, alongside friend and boxer Canelo Alvarez, to perform his new single “Ma’ G, for the first time prior to Saturday night’s Canelo/Avni Yildrim fight at the Hard Rock Stadium in Miami.

The official music video for “Ma’ G,” the first from his upcoming album, was filmed in Balvin’s hometown of Medellín, and the song marks a return to Balvin’s rap roots.

“Ma’ G” is Balvin’s first song since “Un Día,” last year’s Grammy-nominated collaboration with Dua Lipa, Bad Bunny and Tainy. The track was released alongside a merch collection with 747 and La Plaga Invade that includes a varsity jacket, hoodie and masks.