J Alvarez to Headline Billboard Sounds Showcase During Latin Music Week

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J Alvarez is about to Sounds off…

The 35-year-old Puerto Rican reggaeton singer is set to headline the Billboard Sounds Showcase during Billboard’s Latin Music Week in Las Vegas. 

J Alvarez

The event will take place from 9:00 pm to 11:00 pm on Wednesday, April 24 at Drai’s After Hours.

Joining J Alvarez, best known for hit singles like “Junto Al Amanecer,” “La Pregunta,” and “Esa Boquita,“will be a wave of old-school and new-school reggaeton artists, including Nio Garcia, Casper Magico, MC Ceja, DJ Nelsonand Myke Towers.

Returning for its 29th year, Latin Music Week features Q&A sessions and panels, including its signature “Star Q&As,” as well as panels focusing on streaming, videos, both mainstream and Latin collaborations and more. Registration to the conference will give attendees access to three days of panels, one-on-one sessions and showcases, plus tickets to the Billboard Latin Music Awards, which will air live on Telemundo on April 25.

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