Selena Gomez thisclose to another Top 10 single…
The 24-year-old Mexican American singer’s collaboration with Kygo, “It Ain’t Me,” skyrockets from No. 93 to No. 12 on the Billboard Hot 100 chart dated March 11.
The rise follows the trop-house collab’s first full week of tracking.
The single, released February 16, vaults 49-3 on the Digital Song Sales chart (67,000 downloads sold, according to Nielsen Music) and debuts at No. 14 on Streaming Songs (15.5 million U.S. streams), while adding 19 million in airplay audience.
“It Ain’t Me” easily becomes Kygo’s highest-charting Hot 100 hit, besting the No. 92 peak of his only prior entry, “Firestone” (featuring Conrad), in 2015. Gomez continues her chart hot streak, notching her eighth top 20 hit in less than four years. The song is set to appear on Kygo’s sophomore studio album, expected later in 2017.
“It Ain’t Me” also claims Greatest Gainer honors on the Pop Songs airplay chart, where it jumps 30-21, with a 104 percent surge in plays.
“I love the progression of her sound,” says KVIL Dallas program director Jay Michaels. “Her last album [2015’s Revival] was huge, but she’s pushing herself forward.”
SiriusXM vp of music programming Kid Kelly praises the song as an “interesting pivot for Selena,” given its heavier dance lean than her prior fare, while WWPW Atlanta PD Dan Hunt echoes her “continued evolution. The response has been huge; lots of social buzz on the song.”
“With all of the new music that just dropped,” adds WBBM Chicago assistant PD/music director Erik Bradley (from Katy Perry, Maroon 5 and The Chainsmokers, among others), “This song stands out as one of the best. It feels like it’s destined to be one of the big pop springtime smashes.”