Gina Rodriguez’s “Not Dead Yet” Becomes ABC’s Most-Watched Multi-Platform Comedy Debut in Nearly Four Years

Gina Rodriguez’s latest project is experiencing success…

The premiere episode of the 38-year-old Puerto Rican Golden Globe-winning actress’ new series Not Dead Yet drew solid numbers for ABC in delayed viewing.

Gina RodriguezThe premiere episode of Not Dead Yet drew an audience of about 7.6M people after seven days of viewing across linear and digital platforms.

That makes it ABC’s most-watched multi-platform comedy debut in nearly four years, since the premiere of Bless This Mess in April 2019.

Not Dead Yet’s seven-day viewership marked an increase of 4M from its live + same-day audience of 3.6M on February 8 — the largest delayed-viewing increase for an ABC comedy since The Conners in October 2018.

In terms of the ad-friendly 18-49 demographic, the episode posted a 1.76 rating after seven days of delayed viewing, which is a 300% increase from the 0.44 rating it earned in L+SD. That’s the biggest growth ever for an ABC comedy debut.

Not Dead Yet airs Wednesdays at 9:30 p.m. on ABC.

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