Renato Falcão is ready to talk shop…

The Brazilian filmmaker, a noted cinematographer, producer and director, is among the industry professionals set to speak at RioMarket, the biggest event of the Latin American audiovisual industry hosted by the Rio de Janeiro International Film Festival.

Falcão, best known as the cinematographer on the blockbuster hit animated films Rio, Ice Age: Continental Drift, Epic and Rio 2, has been invited to discuss the current state of the business at the event, which kicked off on Wednesday.

With a renewed format — dividing its TV and film focuses in separate stints — the RioMarket program includes over 40 discussion panels and seven workshops, gathering more than 200 experts in production, costume design, sound, animation, marketing and other areas.

Other international guests and lecturers this year will be costume designer Janie Bryant (Mad Men), screenwriter Marc Halsey (The Carrie Diaries) and producer Andrew Meyer, among many others in a heavy contingent of Hollywood producers and sales agents looking for the latest Latin American productions.

Brazil’s growing television industry is demanding more local content, as networks need to meet the percentages of locally produced shows that became mandatory by law two years ago. Also, President Dilma Rousseff announced earlier this year a funding package of $540 million to be poured into production, distribution and exhibition. Most of these film projects and formats will be offered to co-producers, sales agents and distributors through RioMarket sections Rio Screenings, One-to-One meetings and FilmShow.