Daddy Yankee is ready to kid around with the next generation of Latin singers.
The 37-year-old Puerto Rican reggaeton singer will serve as the newest coach on La Voz Kids, Telemundo’s singing competition for children that has soared in ratings in the past two years.
Yankee, whose stint in the judge’s chair begins in spring 2015, will be joining last year’s returning coach, Spanish singer Natalia Jiménez, to judge singers between 7 and 15 years old.
“I’ve been a coach in the studio all my life,” Daddy Yankee tells Billboard.com. “As a producer, I have to create music and direct talent. It’s just something people have never seen me do publicly. Now they will.”
The “Gasolina” singer-songwriter may be seen as more of a rap artist, but he also knows music, making him an ideal coach.
“I know about registers, scales, tone,” says Daddy Yankee. “The fact that I rap doesn’t mean I don’t understand what needs to happen vocally. That’s what makes me a producer. What we’ll be doing in the show is guiding these kids in a coherent and intelligent fashion and maximizing their talent.
The winner of La Voz Kids gets $50,000 and a recording contract.