Daddy Yankee has a new deal…

The 43-year-old Puerto Rican superstar, the King of Reggaeton, has partnered with Universal Music Group in a broad-reaching strategic partnership deal that encompasses new music and film, among other ventures.

Daddy Yankee called the deal, signed directly with UMG chairman & CEO Lucian Grainge, “one of the biggest commitments to an artist in the history of Latin music.”

The first release under the new agreement is the single “Don Don,” featuring Anuel AA and Kendo Kaponi, which was released on September 11. Like all new music projects under the new global partnership, “Don Don” will be distributed and supported by UMG’s Ingrooves Music Group.

“I’ve worked hard to build a career that transcends cultures, borders and languages, and I created new business models that helped bring our music to the world. By making one of the biggest commitments to an artist in the history of Latin music, Universal Music and Sir Lucian are partners who value my legacy, my music and my contributions,” said Daddy Yankee in a statement. “This new single is just the beginning of the new projects we have planned and I’m excited to get started.”

Added Grainge, “Daddy Yankee is both an iconic artist and entrepreneur whose extraordinary creativity influences culture on a global scale. We’re thrilled to welcome Daddy Yankee to the UMG family and we’re looking forward to working together to maximize the worldwide impact of his amazing talent.”

Daddy Yankee (whose real name Raymond Ayala), whose song “Gasolina” paved the way for the reggaetón explosion that began 15 years ago, has continued to amass hits and is considered a leading icon of Latin music. Today, he has more than 60 million followers across social media and has placed 77 songs on Billboard‘s Hot Latin Songs chart, including seven No. 1s. He’s also placed 15 songs on the Hot 100, including, of course, “Despacito,” his hit with Luis Fonsi.