She’s donned Gucci on the red carpet, but Penelope Cruz may soon be appearing on the big screen in a film about the Italian family behind the legendary clothing brand.

The 38-year-old Spanish actress and 2013’s Campari calender girl is currently in talks to star in Gucci, according to The Wrap.

Directed by Ridley Scott’s daughter Jordan Scott, the film tells the story of the late Maurizio Gucci, grandson of Gucci’s founder, as he becomes heir to the family empire.

Gucci was shot to death in 1995. His ex-wife, Patrizia Reggiani, was jailed for the killing in 1999.

The project, first announced in 2006, originally had Ridley Scott attached to direct from a script by Andrea Berloff. Several other writers have since been involved in the project.

Angelina Jolie was approached in 2009 to play Reggiani, who was jailed for 29 years for allegedly ordering the killing of her ex-husband, when Ridley was still attached to direct.

Reports of the film’s resurfacing came as Gucci makes a push to re-establish the brand as synonymous with Hollywood glamour, which it has been struggling to do since Tom Ford left the house in 2004.

The company has become increasingly involved in the film world. Gucci has given more than $2 million to Martin Scorsese to help him restore old films, including Federico Fellini‘s La Dolce Vita and Sergio Leone‘s Once Upon a Time in America.

The label also funds film scholarships and supports a weekly film series at the Los Angeles County Museum of Art.