CNCO are headed to the Big Apple…
The Latin American boy band, formed on the first season of Univision’s La Banda, will headline Billboard En Vivo.
Billboard and Pepsi will co-produce the latest edition of Billboard En Vivo, now in its fourth year, as the program celebrates emerging LatinX music by giving passionate fans a once-in-a-lifetime opportunity to see chart-topping artists at private concerts in New York, Los Angeles, and Miami.
In addition to CNCO, additional local supporting artists will be announced for each of the three tour stops.
CNCO is currently in the studio finishing their upcoming new album set for release in September.
“We’re proud to give a platform to exciting LatinX artists through our continued partnership with Pepsi and best-in-class branded entertainment events,” said Leila Cobo, Vice President and Latin Industry Lead at Billboard. “It is really powerful to have our two iconic brands support artists and bring our community — and their most passionate fans — together with these dynamic and engaging concerts.”
Since their formation in 2015, the Latin Grammy-nominated band has dazzled the music industry as one of Latin pop’s most influential and prolific hit-makers. Comprised of five young Latinos from different nationalities –- Christopher (Ecuador), Erick Brian (Cuba), Joel (Mexico), Richard (Dominican Republic) and Zabdiel (Puerto Rico) –- the group emerged from Univision’s musical competition La Banda.