Bad Bunny is getting an all-star assist in his ongoing partnership with Adidas.
In a groundbreaking collaboration, the 30-year-old Puerto Rican Grammy-winning global music phenom and soccer legend Lionel Messi have teamed up to introduce a pioneering Adidas shoe line that epitomizes the golden juncture of sport and music: the Bad Bunny x Messi collection, which is scheduled to launch on Saturday, October 26.
Bad Bunny — whose dynamism has vaulted him from top-tier festivals to the upper echelons of global music icons — shared how their initial meeting was imbued with mutual insight and enthusiasm for this collection.
“That first encounter with Messi was incredible. From the moment we got together, the vibe was good,” revealed Bad Bunny in an exclusive interview with Billboard Español. “We talked about our visions and what we wanted to achieve with the collection. Both of us are passionate about what we do, and that shows in every idea we shared. It was a smooth and natural process, and I will never forget it.”
The collection reimagines Adidas heritage through two iconic silhouettes: the Adidas Gazelle and the Adidas F50 cleat, each embodying the essence of its muse.
The creative infusion is very personal, with references to their roots and triumphs. “I think we brought both my style and Messi’s into it, primarily basing it on the naturalness with which each of us approaches what we do. We were inspired by a 1949 Adidas shoe that featured the natural brown colors of leather,” noted Bad Bunny.
Lionel Messi, meanwhile, spoke to Billboard Español about the role music plays in his life.
“Music is connected to many aspects of life. Not only to soccer, although it is true that there is a special connection between both worlds, but also to moments of leisure, to workouts in the gym, to trips while driving,” he said. “Music is something I like very much and is present in several moments of my daily life,” he added, also mentioning that Bad Bunny is an artist that is “never missing” in his playlists.
Building on the theme of collaboration, Bad Bunny recalled a standout moment during the creative process: “A memorable moment for me was when we started to shape the vision for this collaboration. Working with someone as iconic as Messi and seeing how we each brought ideas and concepts to the table was truly unique.
This venture’s momentum is fueled by the unwavering support of their global following via Adidas’ La Voz de los Fans campaign. “The fans’ influence has been fundamental in our careers, and this collaboration would not have happened without their passion,” Benito highlighted. “They inspire us to keep evolving and experimenting on every project. This campaign is a reflection of that connection, because without the fans, none of this would be possible.”
On the impact of his worldwide following, Messi also conveyed a sense of honor coupled with duty.
“I am aware that there are a lot of people who follow me and a lot of kids too. For me it is a pride and a great responsibility,” said the Argentine global champion. “I always tried to be myself, but bearing in mind that there are people who notice me, who follow me and support me every day.”
The collection, showcasing designs like the ‘X’ stripe heel and blue accents linking to Adidas’ heritage, transcends traditional sportswear to embody shared greatness and artistic synergy. Each piece is an homage, a collective memory crafted for the pitch and the playlists.
Both megastars see this collection as a symbol for future generations, exemplifying the merger of their realms and standing as a testament to collaborative greatness.
“With Bad Bunny x Messi we hope to create a legacy that reflects this unique collaboration, inspiring new generations to follow their passions and work hard to achieve their dreams. We want this collaboration to become a symbol of unity for our Latino community and for the future,” said Bad Bunny
As Messi and Bad Bunny continue to redefine paradigms in their fields, this collaboration is not just a testament to their stardom but a celebration of the crossroads of culture, music and sports.
The Bad Bunny x Messi collection is set to drop both online and in select flagship stores. For more info, visit adidas.com/badbunny and adidas.com/lionel_messi.
