Cardi B. is getting all dolled up…
The 28-year-old half-Dominican American Grammy-winning rapper has launched a doll designed in her likeness, which was created in collaboration with Real Women Are, a company dedicated to diversity and inclusion to celebrate all girls.
The doll appears to come with two outfits and various accessories, including sunglasses and jewelry. The doll, available for pre-sale for three days, will not ship until July.
“BARDI GANG!! I’m dropping my own doll TODAY! Inspired by me. Created by me. Designed by me,” she shared on Instagram. “This means sooo much.”
The “Up” rapper shared two videos explaining that she was mostly inspired to create the doll because of her 2-year-old daughter, Kulture, and her nieces.
“I’m a girl’s mom and y’all know how crazy I go with my nieces on Christmas,” she admitted. “And I just be like ‘wow,’ these dolls are not like Barbies, they are way more expensive, they come with way more fashion, they come way more diverse, they come so chic and I gotta constantly spend money on these dolls because my daughter constantly wants me to buy these dolls. So it’s like, you know what? Why am I not going to get the doll business?”
In another video, she also revealed that she planned on creating more dolls of other artists and may even have women send in photos for a chance to become a doll as well.
In an interview with Today, Cardi explained the importance of little girls having dolls that look like them.
“…Growing up, I ain’t never seen a doll that looked like me, I’ve never seen a doll that really represents me,” she said. “When you go to the doll aisle when you was my age, it’s either like there’s a real white one, there’s a real dark one, and there’s like barely one that’s like in the middle. None of them have my style, none of them have my flavor, and it’s like I want a doll that represents me.”
.@iamcardib joins us this morning with an exclusive announcement: she is launching a doll! Cardi B talks to us about the inspiration behind the project and why it was important for her to help design a doll that looks like her and is diverse. pic.twitter.com/44vwQjMZVB
— 3rd Hour of TODAY (@3rdHourTODAY) March 5, 2021