Bruno Mars is on the rebound….
The 39-year-old part-Puerto Rican Grammy-winning superstar and Lady Gaga’s smash “Die With a Smile” has returned to the No. 1 for a fifth total week atop the Billboard Hot 100 songs chart.
“Die With a Smile,” released via Streamline/Interscope/Atlantic/ICLG, totaled 62.5 million radio airplay audience impressions (essentially even week-over-week), 28.6 million official streams (up 3%) and 10,000 sold (up 96%) in the United States during the week of January 31-February 6.
The ballad became Gaga’s sixth Hot 100 leader and Mars’ ninth.
Gaga moves to within one week of tying her longest No. 1 stay – she dominated for six weeks in 2011 with “Born This Way.” Mars logs his third reign of five or more weeks.
“Die With a Smile” also ascends to its first week at No. 1 on the Radio Songs chart, marking Gaga’s third leader – and first since “Born This Way” – and Mars’ milestone 10th.
The ballad won the Grammy for best pop duo/group performance, while Gaga and Mars performed a cover of the Mamas & the Papas’ “California Dreamin’” as a tribute to Los Angeles during the Grammys.
“Die With a Smile” rises 2-1 for its first week atop Radio Songs; dips to No. 2 after three weeks leading Streaming Songs; and keeps at No. 4 on Digital Song Sales, which it led for two weeks.
Gaga claims her third Radio Songs leader – and first since “Born This Way,” which led for a week in April 2011. Before that, “Paparazzi” spent a week on top in November 2009. She sets two records in her return to No. 1 on the chart: She ends the longest gap between time on top (13 years, 10 months and two weeks) and now boasts the longest span of leading the list (15 years, two months and three weeks; Chris Brown previously held both marks).
Mars earns his 10th Radio Songs No. 1, the third-most since the chart began in December 1990. Rihanna leads with 13, followed by Mariah Carey with 11.
“Die With a Smile” halts the record 27-week Radio Songs reign of Shaboozey’s “A Bar Song (Tipsy).”
The Hot 100 blends all-genre U.S. streaming (official audio and official video), radio airplay and sales data, the lattermost metric reflecting purchases of physical singles and digital tracks from full-service digital music retailers; digital singles sales from direct-to-consumer (D2C) sites are excluded from chart calculations.
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