Bia is helping bring it on…

The 31-year-old half-Puerto Rican rapper has joined voices with Tones And I and singer-songwriter Diarra Sylla on FIFA Women’s World Cup 2023’s official walkout anthem, “Bring It On,” which was released in full on Friday, July 21.

Produced by multi-Grammy-winner RedOne, the tune will play before all 64 games across the tournament and will enjoy sync opportunities on free-to-air commercial television in Australia. 

The triumvirate of artists represents “different continents and a variety of musical influences,” explains FIFA secretary general Fatma Samoura, pointing out the tune will be used for future tournaments.

“By bringing together voices from Africa, Australia, Europe and North America, this song symbolizes how music – and football – can unite the world,” comments Samoura.

“Bring It On” premiered ahead of the opening match last Thursday, July 20 between New Zealand and former World Cup champion Norway at Eden Park, Auckland.

“Being able to bring different people and cultures together through music is just the best thing for me,” comments Bia, whose homeland is the reigning World Cup champion.

Though Senegal missed out this time, “there will be four African teams taking part and I will be proud to represent my country through music,” adds Sylla.