Bad Bunny has turned his talents to filmmaking to support his latest musical effort.
In anticipation of his new album set to be released on Sunday, the 30-year-old Puerto Rican Grammy-winning global music superstar has dropped a new short film, DeBÍ TiRAR MáS FOTos, that’s linked to the record.
Written and directed by Benito A. Martínez Ocasio (Bad Bunny) and Arí Maniel Cruz Suárez, the film stars the legendary Jacobo Morales — a beloved icon of Puerto Rican culture and one of the most influential filmmakers in the island’s history.
The story for the 13-minute film follows Morales’ character as he reflects on his life alongside his loyal companion, Concho, voiced by Kenneth Canales. Through a series of nostalgic photographs, he recalls a bygone Puerto Rico, a time when everything felt familiar. But things have changed. His neighbors are strangers, and his local bakery has a new owner. Despite struggling to recognize the country he once knew, the character clings to hope, cherishing the memories of what once was.
The short film adds a layer of excitement for Bad Bunny’s loyal fanbase, arriving in the midst of an intricate album rollout.
A teaser for the film announced the album’s name and release date.
This announcement comes after fans reached peak anticipation, spurred by cryptic messages and hints from Bad Bunny.
Speculation soared online after he tweeted his signature teaser, eventually unveiling a 17-track lineup with the word “BOMBA” repeated. Bad Bunny also delivered fans a belated Christmas gift with a new song release, “PIToRRO DE COCO.”
Produced by Mag, Tainy and La Paciencia, and written by Bad Bunny, the track perfectly captures the nostalgia often associated with the holiday season — whether it’s missing someone, something or a moment in time.