J Balvin’s colorful life story will be told around the world…

Amazon Studios has picked up the worldwide rights to director Matthew Heineman‘s The Boy From Medellín, a portrait of the 35-year-old Colombian reggaeton singer and Latin music star.

The Endeavor Content-backed feature-length documentary follows Balvin, the “Prince of Reggaeton” and a Latin Grammy-winning performer, in the lead-up to a sold-out 2019 homecoming concert performance in Medellín, Colombia.

The acquisition deal comes ahead of the documentary’s world premiere at the Toronto Film Festival on September 11 via the Bell Digital Cinema platform.

“Representing my country, my city and Latin culture globally is a lifelong pursuit and I’m so proud to be a son of Medellín. I’m honored to be able to tell my story in this beautiful way and working with Matthew on this project was an incredible experience. Thank you to Amazon for making sure this story can be seen around the world,” Balvin said in a statement.

The Boy From Medellin  — from Heineman, the director behind the biopic Private War — is produced by Our Time Projects and SB Projects.

“Filmmaker Matthew Heineman is a master of his craft, and beautifully depicts the perspective of an international music icon. We are thrilled to welcome Matthew back to the Amazon family and to share J Balvin’s story with our global customers,” Javiera Balmaceda, head of international originals in Argentina, Chile and Colombia for Amazon Studios, said in a statement.

J Balvin is one of today’s best-selling Latin music artists with sales of more than 35 million records (albums and singles) worldwide. His breakthrough came in 2014 with “Ginza” and the single “6 AM” featuring Puerto Rican singer Farruko, which peaked at number 2 on theBillboard Hot Latin Songs chart.