Ángela Aguilar is helping launch Amazon‘s new regional Mexican initiative.

Amazon Music has kicked off a new effort to celebrate regional Mexican music with new content spotlighting established and emerging artists, including the 17-year-old Mexican-American Grammy-nominated singer, who have “built and redefined the genre,” according to Amazon Music.

The campaign launches with a new mariachi version of beloved classic “Bésame Mucho,” reimagined by Aguilar, as well as exclusive videos that bring customers a different look into the works of leading artists including Banda MS and Calibre 50.

Exclusive content includes Album Spotlight, Anatomía de Un Hit breakdown, Raíces, which celebrates decades-spanning careers of artists, and Rompe, spotlighting rising artists.

“Latin music is so diverse, and Regional Mexican is one genre leading the way in redefining itself while still being true to its roots,” said Rocio Guerrero, global head of Latin at Amazon Music. “We’re committed to supporting the genre and its many talented artists by celebrating their work through this dedicated initiative across various channels. It is truly an embodiment of ‘La Música Que Nos Conecta.’ This campaign is just the beginning and we can’t wait to see how the genre continues to evolve.”

Learn more about Amazon Music LAT!N at amazon.com/latinmusic.