Jessica Alba is demanding a plan to bring an end to gun violence in this country…

The 31-year-old half-Mexican American actress appears in a public service announcement aimed at encouraging Americans to “Demand a Plan to End Gun Violence.”

Released on the same day as the National Rifle Association conference and a week after the Sandy Hook Elementary School shooting, which claimed the lives of 20 children and six educators, the video gone viral on YouTube.

Along with Alba, the nearly minute and a half long video by the Mayors Against Illegal Guns Coalition features of number of Hollywood celebrities, including Latina luminaries Cameron Diaz, Selena Gomez and Aubrey Plaza, as a call on Americans to demand the government make changes to end gun violence.

The video is sponsored by Demand a Plan, which is urging President Obama and Congress to pass “common sense legislation.”

Since its release, the clip has garnered more than four million views and over 31,000 likes.

“Demand A Plan to End Gun Violence” is just the latest video published by the organization. Its YouTube profile also features videos of shooting survivors and family members of victims from Virginia Tech, Tucson, Columbine and the Oak Creek temple shooting.

Demand a Plan is urging government to make a change in gun control that can “prevent future tragedies,” its website states. This legislation would require background checks for guns sold, ban assault weapons and high-capacity magazines and make gun trafficking a federal crime.

“It’s time. Join more than 800 mayors and 800,000 grassroots supporters to demand that President Obama and Congress step forward with a plan to end gun violence,” its website states. It also encourages visitors to sign a petition to send to Washington.