J Balvin is seeing purple…

The 34-year-old Colombian reggaeton singer has released his latest single “Morado.” 

The midtempo track, produced by Sky, describes a person who is powerful or likes to be on top of any situation. 

J Balvin announced the single early this week after posting a short clip with an instrumental reggaeton track as background and ending with the phrase “yo pedi un trago y ella la botella.”

So why did J Balvin us a color as a song title? According to a previous press statement about the collaboration between Dolby Atmosand J Balvin, it says that he “sees music as colors. With this new album that we’re making, we really want people to feel the colors.” “Morado” follows his previous song “Blanco,” released in November.

The video, directed by Collin Tilley, shows J Balvin as a king of an old kingdom \ and throwing purple paint at a wall, among other scenes.